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Career options after MBA Marketing

Praqtise — Fri, 30 Sep 2016 19:24:50 +0000

“ MBA Marketing – The gateway to the most sought after corporate jobs.”

A group of students from an MBA Marketing class are talking about their upcoming campus placement schedule. It is fascinating to know their viewpoints for jobs after MBA in marketing.

“Guys, keep your fingers crossed…all of our dream companies should participate in campus placements this year.”, Ganeshan said.

“Yeah, I have always dreamt of getting a sales job in MNCs such as P&G, Johnson & Johnson, HLL, etc.”, Vinayak replied.

“Why do you think of just sales jobs? There are many better options for MBA marketing students”, Gajanan pointed out.

“Yeah, I also prefer advertising, media, or digital marketing jobs.”, Bhalchandran said.

PRAQTISE fact file: MBA marketing contributed to 1/5 of the total campus placements for PGP program of IIM-Ahmedabad for the year 2016.

Sector – wise scope

Marketing is an essential field for all the industries across the economy starting from pharmaceuticals to IT. These industries recruit thousands of students with MBA marketing degree every year. They also provide excellent career prospects and handsome salary packages in India and foreign countries. There are brilliant opportunities in both public as well as private sectors. The major industries that recruit MBA are listed below.

1) FMCG

This is one of those sectors that hire the most number of marketing students. FMCG sector offers the highest packages to students of almost all the Top B–schools. The top recruiters in the industries include:

Colgate – Palmolive
P & G
Johnson & Johnson
Hindustan Unilever Limited (HUL)
ITC
Nestle
Parle Agro
Britannia Industries Ltd.
Godrej
Marico, etc.

2) Telecommunications

Telecommunications is one of the best sectors to work for with a great scope for future growth. Telecom sector companies participate in all the top MBA colleges and offer attractive packages to MBA marketing students. Here is the list of top recruiters:

Airtel
Vodafone
Tata
MTS
Reliance
Idea (Aditya Birla Group)
Aircel
Uninor etc.

3) Manufacturing

Students with an engineering background and MBA marketing degree get the most number of offers from the top manufacturing companies in India. This sector provides lucrative salaries and incentives both in India and abroad. Top recruiters from this area include:

L & T
Aditya Birla Group
Apollo Tyres
Jindal Steel
Videocon
Asian Paints etc.

4) Public Sector Companies

Almost all the Maharatna and Navaratna companies of India participate in campus placement of top MBA colleges in India. They provide great packages coupled with high job security and prestige. Top recruiters in public sector include:

BSNL
MTNL
ONGC
NTPC
Public Sector Banks, etc.

5) Digital Marketing Jobs

Apart from the conventional sectors listed above, internet marketing jobs are also preferred by students. The online marketing jobs include profiles for e-commerce, SEO strategy, online advertising, social media marketing, e-networking, content marketing, etc. Some companies that offer MBA jobs in this domain are:

Flipkart
Amazon
ShopClues
Paytm
SnapDeal
GoDaddy, etc.

6) Consultancy/Market research

Consultancy jobs are the cream of the crop in MBA placements. The global powerhouses of consulting are very picky and only hire from the top 10 ranked institutes. Market research firms are less selective and open up an incredible field for aspirants from many MBA colleges. Some of the most recognised names are

Deloitte
Accenture
McKinsey
Nielsen
IMRB, etc.

Growth – wise scope:

The work profile, position, designation and salary package offered to a student depends on grades, the repute of the MBA institute and work experience. Here, we have compiled the designations at which a student with an MBA Marketing degree gets recruited.

Business Development Executive/ Manager
Area Sales Manager
Market Research
Brand Manager
Sales Manager
Media Planner
Internet Marketing Manager
Product Manager
Research Analyst/Associate

The roles and responsibilities of these positions involve team building, team handling, strategy formulation and implementation, etc. The majority of these posts require some amount of field work. Hence, a marketing professional needs to be more dynamic and prepared for travelling. For those who thrive in a challenging environment, there are great possibilities of reaching top management levels such as Vice President, President, Chief Marketing Officer, Chief Operations Officer and Chief Executive Officer. So, put in all the hard efforts to get your desired goal. A brilliant career awaits you in the field of marketing.

A PRAQTICAL Look

A marketing graduate gets exposed to some opportunities within their industry sector. However, now and then one might wish to switch from one area to another. This might be easier to achieve early on in one’s career. However, changing sectors after a significant amount of experience is tough. Ground realities of each industry are very different than others. Companies seek to employ people who have proper exposure to an industry vertical over newcomers. Students should, therefore, invest time in building knowledge about the work environments in different domains. The ideal way is to have a long term plan for the construction of a career in a particular sector.

Have you wanted to build a career in the field of marketing? Do you have a dream role or a dream company? Please tell us in the comments.

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Why MBA in Digital Marketing is the in-thing right now

Praqtise — Fri, 09 Sep 2016 15:11:34 +0000

“MBA in marketing: The rise of the Digital Managers”

*dhum* *dhum*

“Is Tony home?”

The door creaked open just as we reached forward for the fourth time to knock in frustrated impatience. An old lady, wrinkled beyond recognition, opened the door. She leaned forward, squinting through her thick spectacles at us, her mouth half open in confusion.

“Hello, Aunty. We are Tony’s friends. Is he at home?”

Without a word, she walked us towards the basement staircase. We ventured down into a smelly room, lit only by strings of LEDs scattered all over the room.

At the end of this room, littered with cardboard boxes and action figures, sat the silhouette of Tony. The outline of this black figure was illuminated by the glow of the desktop screen and adorned by headphones.

We remembered Tony very well from our college days. However, while we ended up in the corporate warehouses, Tony disappeared into the darkness of his room.

After a few months of toiling, we heard about Tony during a meeting with our CEO.

“This guy knows his stuff. Be wary of the way you approach him. Before you go, understand that he has more control over you than you might realize.”

There stood one of the prototypes of the digital generation, with headphones adorning his head like a crown. The king of a digital empire that was vaster than any corporation or company could dream of. The digital manager of the new era chose to step down into the offline reality to help us create our own kingdoms!

The rise of online business platforms is pointing towards an increased interest in the process of digital marketing. Now, people like Tony wield the power of digital marketing and use it to create vast digital empires. The conceptual and practical interest in the nuances of Search Engine Optimization, Link Building and other elements of Digital Marketing is driving this new era forward.

In this world of opportunity and risk, MBA graduates are looking for an extra edge over the corporate wilderness. Gone are the days when companies and corporations were the only havens for individuals who had an MBA degree. As the digital world opens its arms to receive everyone who is willing to explore it, MBA in marketing becomes a preferred key to the kingdom. A whole new world is now open for MBA graduates, where there are no boundaries and limitations to what one can achieve.

Planned digital marketing budgets of UK marketers

MBA in Marketing: The Art of “Managing” Online Realities

Today, we can observe a general tendency amongst students to break free from the usual definitions of management. In its undiluted form, the core of management involves building powerful relationships with people and entities. In most management scenarios, building bonds with the stakeholders of the organization, adding value to the services and products offered to customers, and helping employees realize their needs and aspirations is a part of the job description.

As far as MBA in marketing is concerned, we see numerous areas where the knowledge of digital marketing can prove to be highly beneficial for managers. For instance, managing stakeholder interests and maintaining proper relations with them is akin to the practice of link building in the online domain. Enough work experience in terms of managing stakeholder relations can help any MBA aspirant appreciate and utilize the power of backlinks. Whether it is the online or the offline realm, creating proper relationships with one’s consumer base and adding value to one’s product or content is equally important. This is where aspects such as content marketing and social media marketing hold considerable significance as far as creating one’s own online reality is concerned.

The mind of a digital marketer

Digital Marketing and Management: A Potent Combination

The areas where management theories coincide with marketing practices are numerous and vast. MBA in marketing is an integral step for understanding how digital marketing and management are closely tied together. Management is a potent medium for creating and implementing growth systems to aid in the development of companies. However, MBA in marketing, especially in the realm of digital marketing, requires a more personal and customizable touch. Marketing can also help in understanding the needs and requirements of the customers, so that the level of satisfaction and loyalty in the company is maintained.

PRAQTISE Fact File: Numerous MBA-startups are waking up to the immense potential of digital marketing. Take a look at this statistic: a survey found that CMOs of several companies are planning to increase their spending on digital marketing by 14.7 % in the period of one year. The total spending on social media marketing is also expected to rise from 9.9 % of their total marketing budget to 13.5 % in the next year, and up to 22.4 % in the next five years.

With the immense functionality that the digital medium offers, managing one’s website or blogging platform has become easier than before. An MBA graduate with experience in digital marketing can design, develop and manage his/her virtual space. In other words, MBA entrance exams for such individuals can be an important step to leap into the digital sphere. At the same time, by combining a degree in management with a digital marketing degree, one can understand the usage of several important tools and software which are elemental in the development process of digital platforms and websites.

Top B-Schools Fusing Marketing and Management

Institute	Course
IIM, Ahmedabad	PGP Specialization in Marketing
IIM, Bangalore	PGP Specialization in Marketing
IIM, Calcutta	PGDM Post Graduate Program in Management – Marketing
Indian School of Business (ISB) Hyderabad	PGDM Post Graduate Program in Management
IIT, Bombay	Master of Management Program – Marketing
FMS, Delhi	MBA in Marketing
IIM, Lucknow	PGDM Post Graduate Program in Management –Electives
Management Development Institute, Gurgaon	PGDM Post-Graduate in Management – Marketing Specialization
IIT, Delhi	MBA Specialization in Marketing – Department of Management Studies (DMS)
IMT, Ghaziabad	Post Graduate Diploma in Management (Marketing)
XLRI, Jamshedpur	Post Graduate Certificate in Sales & Marketing Management – PGCSMM

The scope for growth and development that MBA-backed entrepreneurs have is vaster than we think it is. As more and more individuals leap into the digital wilderness, one cannot help but wonder about a particular question.

Will the increased focus on digital marketing lead to a slow death for traditional marketing methods and related practices?

Let us know what you think.

Image Sources:

[1]: http://www.londonschoolofmarketing.com/blog/bid/340820/McDonalds-plays-in-the-digital-world

[2]: http://blog.startuptalky.com/embrace-yourself-for-the-hottest-jobs-at-startups/

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