“ MBA Marketing – The gateway to the most sought after corporate jobs.”
A group of students from an MBA Marketing class are talking about their upcoming campus placement schedule. It is fascinating to know their viewpoints for jobs after MBA in marketing.
“Guys, keep your fingers crossed…all of our dream companies should participate in campus placements this year.”, Ganeshan said.
“Yeah, I have always dreamt of getting a sales job in MNCs such as P&G, Johnson & Johnson, HLL, etc.”, Vinayak replied.
“Why do you think of just sales jobs? There are many better options for MBA marketing students”, Gajanan pointed out.
“Yeah, I also prefer advertising, media, or digital marketing jobs.”, Bhalchandran said.
PRAQTISE fact file: MBA marketing contributed to 1/5 of the total campus placements for PGP program of IIM-Ahmedabad for the year 2016.
Sector – wise scope
Marketing is an essential field for all the industries across the economy starting from pharmaceuticals to IT. These industries recruit thousands of students with MBA marketing degree every year. They also provide excellent career prospects and handsome salary packages in India and foreign countries. There are brilliant opportunities in both public as well as private sectors. The major industries that recruit MBA are listed below.
1) FMCG
This is one of those sectors that hire the most number of marketing students. FMCG sector offers the highest packages to students of almost all the Top B–schools. The top recruiters in the industries include:
- Colgate – Palmolive
- P & G
- Johnson & Johnson
- Hindustan Unilever Limited (HUL)
- ITC
- Nestle
- Parle Agro
- Britannia Industries Ltd.
- Godrej
- Marico, etc.
2) Telecommunications
Telecommunications is one of the best sectors to work for with a great scope for future growth. Telecom sector companies participate in all the top MBA colleges and offer attractive packages to MBA marketing students. Here is the list of top recruiters:
- Airtel
- Vodafone
- Tata
- MTS
- Reliance
- Idea (Aditya Birla Group)
- Aircel
- Uninor etc.
3) Manufacturing
Students with an engineering background and MBA marketing degree get the most number of offers from the top manufacturing companies in India. This sector provides lucrative salaries and incentives both in India and abroad. Top recruiters from this area include:
- L & T
- Aditya Birla Group
- Apollo Tyres
- Jindal Steel
- Videocon
- Asian Paints etc.
4) Public Sector Companies
Almost all the Maharatna and Navaratna companies of India participate in campus placement of top MBA colleges in India. They provide great packages coupled with high job security and prestige. Top recruiters in public sector include:
- BSNL
- MTNL
- ONGC
- NTPC
- Public Sector Banks, etc.
5) Digital Marketing Jobs
Apart from the conventional sectors listed above, internet marketing jobs are also preferred by students. The online marketing jobs include profiles for e-commerce, SEO strategy, online advertising, social media marketing, e-networking, content marketing, etc. Some companies that offer MBA jobs in this domain are:
- Flipkart
- Amazon
- ShopClues
- Paytm
- SnapDeal
- GoDaddy, etc.
6) Consultancy/Market research
Consultancy jobs are the cream of the crop in MBA placements. The global powerhouses of consulting are very picky and only hire from the top 10 ranked institutes. Market research firms are less selective and open up an incredible field for aspirants from many MBA colleges. Some of the most recognised names are
- Deloitte
- Accenture
- McKinsey
- Nielsen
- IMRB, etc.
Growth – wise scope:
The work profile, position, designation and salary package offered to a student depends on grades, the repute of the MBA institute and work experience. Here, we have compiled the designations at which a student with an MBA Marketing degree gets recruited.
- Business Development Executive/ Manager
- Area Sales Manager
- Market Research
- Brand Manager
- Sales Manager
- Media Planner
- Internet Marketing Manager
- Product Manager
- Research Analyst/Associate
The roles and responsibilities of these positions involve team building, team handling, strategy formulation and implementation, etc. The majority of these posts require some amount of field work. Hence, a marketing professional needs to be more dynamic and prepared for travelling. For those who thrive in a challenging environment, there are great possibilities of reaching top management levels such as Vice President, President, Chief Marketing Officer, Chief Operations Officer and Chief Executive Officer. So, put in all the hard efforts to get your desired goal. A brilliant career awaits you in the field of marketing.
A PRAQTICAL Look
A marketing graduate gets exposed to some opportunities within their industry sector. However, now and then one might wish to switch from one area to another. This might be easier to achieve early on in one’s career. However, changing sectors after a significant amount of experience is tough. Ground realities of each industry are very different than others. Companies seek to employ people who have proper exposure to an industry vertical over newcomers. Students should, therefore, invest time in building knowledge about the work environments in different domains. The ideal way is to have a long term plan for the construction of a career in a particular sector.
Have you wanted to build a career in the field of marketing? Do you have a dream role or a dream company? Please tell us in the comments.
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