CAT Mock Test – The litmus test of your preparation through late nights and early mornings “In spite of the best efforts, I could not improve upon my performance in mock tests.” Disappointed Mr. Hardy remarked. “Surprisingly, my performance has improved drastically over the last few weeks!” Mr. Smarty said cheerfully. “I practice for 12[…]
“MBA in marketing: The rise of the Digital Managers” *dhum* *dhum* “Is Tony home?” The door creaked open just as we reached forward for the fourth time to knock in frustrated impatience. An old lady, wrinkled beyond recognition, opened the door. She leaned forward, squinting through her thick spectacles at us, her mouth half open[…]
DUAL SPECIALIZATION: The New Business Jargon? The air was heavy with the overwhelming waft from my mother’s cooking. It was homecoming for my elder brother, Anuj, following three whole years of virtual conversations. While the anticipation in the house grew with each stroke of the clock, my subconscious took me through an assortment of worries[…]
This is how one student described her struggle with reading comprehension: I gazed at the still pages of the book in silence. The slow whizzing of the fan and the clamour of the insects in their night orchestra together accentuated the static in the room. I read the line once more, most likely for the[…]
Mr. Anderson is a team leader at Matrix IT Services with a work experience of 3 years in the company. Despite rising through the ranks and building a decent work profile, Mr. Anderson is not quite satisfied. He is really keen on being a ‘Neo Analyst’, a highly coveted job category. Pursuing an MBA degree would boost his[…]
“Why this sudden shift to CAT preparation online?” “I don’t think I want to continue with this job anymore.” She finally stated after weeks of self-loathing and subsequent self-evaluations. My best friend wanted to switch her career and explore new dimensions beyond what her present field offered. After weeks of trying to supress her ambitions[…]
“ CAT Coaching for the Brave” A cold wind blew through the trees, creating the illusion of a long and undulating painful song. It almost seemed like the trees themselves were wailing this dreary tune, as the snow fell and clung over their dead branches. As the cold and dreary forest remained unlit by anything[…]
“CAT preparation & luck: Do they go hand it hand?” “People say that along with intelligence & hard work, CAT is also about luck. Is it so?”, asked my younger brother. Having cracked CAT with 98.3 percentile the previous year, I remarked, “People might say that but I beg to differ. It is more about[…]
“Placement day at a top b school in India” I stared into the darkness as its fascinating sight and aroma beckoned me closer and closer to explore its depths. As the sheer flavour of the liquid rose in the form of vapour and engulfed my nostrils, I lost all my inhibitions. With wild abandon, I pressed[…]
“The usual and the exciting MBA jobs” “Hi! My name is Mr. Usual. I’m a market research associate at MNC Corp. I have a desk, wear a business suit, groom myself and do a number of things in accordance with company policy. My vacations are well planned and I follow a schedule. This would make[…]